The user experience has been designed to continue the in-store experience, with intuitive navigation and careful highlighting of each piece. In a logic of international expansion, the platform has been structured to meet the expectations of a global clientele: multilingual and multi-currency management via Shopify. We have also integrated editorial and visual content dedicated to artisans and partner indigenous communities, allowing us to showcase cultural heritage at the heart of the brand and to tell the story behind each creation. Finally, the new e-commerce infrastructure has been designed to combine performance and scalability. It incorporates a CRM and automated marketing tools (via Klaviyo), giving the house the ability to personalize its communications and to sustainably strengthen the link with its clients.