Strategic & technical support: advice and framework for the tailored integration of their ERP, ensuring consistency of product flows, stocks, and orders. Intelligent B2B segmentation: automatic differentiation between individuals, professionals subject to VAT, and exempt ones, with precise management of commercial conditions. Advanced international tax management: automated application of VAT rules and dynamic adaptation of gross/net display according to regions (EU, US, Russia, China, etc.). Optimized multi-market experience: deployment of the site in 4 languages and multiple currencies via Shopify Markets, to support a global clientele. Navigation designed for luxury textiles: clear structuring of the catalog, advanced filters (material, meter, type of product) and simplified purchasing process. Automated & personalized marketing: integration of Klaviyo to orchestrate multilingual communications tailored to different customer segments.